Major Subjects for Information Design:
FA-ID 10 Foundation Studio
Digital Studio - The course introduces students to different applications and software for digital imaging and desktop publication. Students are expected to undergo extensive hands-on training that will equip with expertise in digital tools for better and more efficient use in the design studio.
Drawing - Principles and practice of drawing still life and figurative forms. When drawing naturally, the course follows the revolutionary but controversial exercises and course on drawing developed by Nicolades and elaborated by Betty Edwards.
Painting - Study of basic painting methods and techniques as applied to both representational and abstract motives. Acrylic and/or oil paints utilized. Discussion and critique of student works foster interactive learning among students.
FA-ID 101 Design Theory and History
Information Architecture - An exploration of how designers present complex information so it is understandable and usable. This course delves into theories of information design and analyzes many practical examples. Students read and discuss the ideas of leading designers and thinkers, and draw insights from psychology, anthropology and linguistics.
Elements of Visual Communication - An exploration of the creative process of making images that can move ideas and information to the minds of others. Topic includes the general principles that are the foundation of creative thinking and successful solutions for graphic design, illustration, and advertising art direction communication problems.
Elements of Visual Language - This course is intended to develop a common design vocabulary for students who do not already have a background in Graphic Design. It does not offer a canon of design rules, but is meant to foster an understanding of essential design elements. Class exercises minimize the expressive aspects so as not to override the design basics. The production work undertaken focuses on the computer. Some areas covered include: line, composition, texture, proportion, weights, volume, space; the psychology of received images; light; typography; symmetry; legibility; and abstract representation.
Design and Visual Culture - The course introduces students to design awareness; role of designer in contemporary culture with emphasis on visual literacy and perception, visual problem solving, and design culture. It examines cases of design success and creates a frame of reference for Information Design majors.
History of Graphic Design - The course familiarizes the students with the discipline by introducing fact-based discussions on graphic designed objects in their historical context, establishing a clear perspective of where the field has grown, from its roots in the visual arts to the many different branches it has now. In order to further put into context design theory and principles, Information Design majors must be introduced to excellent case studies and analyses of brilliant design solutions.
Philippine Design - The course focuses on exploring the rich and varied field of Philippine art and culture for integration in information design in the hope of enriching Philippine design. It examines different genres, themes and media, building the identity of a Filipino designer that is familiar with our rich history of the visual arts as it shapes up a sense of nationalism through contemporary forms of communication.
FA-ID 102 Design Procedures
Digital Design Procedures - This course offers basic instruction in complex computer pre-press and hand presentation skills. Computer production techniques as well as hand-crafting presentation skills are taught in the context of simulated professional job processes. Development of basic skills to technically produce publications in the graphic design and advertising professions, to provide instruction of publishing methods, and to develop an understanding of how technical processes relate to the creative design process.
Basic Typography - With the use of actual typographic design situations, the course instructs the student in the use of type as a basic element of graphic communication, including principles which determine typeface selection (to visually communicate the desired effect) and the appreciation of letter forms. Typesetting and typographic layout on the computer are stressed and practiced in the classroom.
Advanced Typography - The course further explores typography as a form of communication, emphasizing the interpretation of language with forms and composition. Students are pushed beyond the boundaries of conventional type and into experimental typography with levels of academic work and research.
Basic Web Design - This course facilitates the creative use of the internet as a medium for new artistic, journalistic, personal, and commercial projects. Students are expected to design and implement one or more web sites of their own and to demo their works-in-progress frequently. Students may be asked to work in groups, write essays, and participate in investigative exercises.
Advanced Web Design - The course examines various types of sites-informational, transactional, online communities, narrative experiences and fan sites to determine what their attraction is and for what audiences. Students work in teams to plan, design and construct a project for the web. Starting from a simple concept and going through rounds of conceptual and design development, students produce and realize the vision of their site.
Multimedia Procedures - An introductory course designed to provide students with hands-on experience using various technologies (online communities, digital imaging, audio, video, animation, authoring environments, and the World Wide Web.) The course explores forms and uses of new communications technologies in a laboratory context, and how these can be employed in a variety of multimedia applications.
FA-ID 103 Design Practice
Basic Graphic Design - The study of the design process and its conversion into graphic communicative forms utilizing the computer. Introduction to the principles, sequencing, structure, typography, symbol design, and color. Exploration of the creative display, organization and communication of ideas and information through word and image. Although presentation on the page or video monitor is very important, the primary focus is on the development of the content of the communication.
Advanced Graphic Design - Continued study of design in communication, combining theoretical studies with applied problems in graphic design. These are term-long projects dealing with specific issues such as design history, information graphics, environmental design, letterform construction, electronic imaging, conceptual bookmaking, video/film graphics, motion graphics, interactive media, community action, and narrative structures.
Branding - The course introduces students to brand concepts and how the branding process takes place. It solidifies the students’ grasp of design-related work in the field of corporate design, creating strategies that build brand awareness and loyalty based on customers’ experience of a specific object or idea.
Packaging Design - This course introduces the student to the fundamentals of dimensional construction while simultaneously integrating many design disciplines and principles. Imaginative use of materials and surface graphics are encouraged. Marketing and production problems are explored.
Advertising Design - A course on the development and presentation of visual and verbal messages that move consumers to action with emphasis on creative writing skills. The responsibilities of the art director are explored—from conceptualization and integrated design to personal interaction with clients, copywriters, photographers, and illustrators.
Video in New Media - Video is an essential tool of new media. This production class deals with the fundamental elements of video-making: video and audio basics, planning, interviewing, shooting and editing (both analog and digital, using Adobe Premiere and After Effects.) This class explores decision- making for video in a variety of formats, from linear video to multimedia and desktop video.
Computer Animation - Introduction to the art and technique of animated computer graphics for use in Full-length features, short films, and interactive interfaces. Exploration of computer multimedia technologies with emphasis on the development of personal artistic expression.
FA-ID 198 Portfolio Development
Portfolio Development: Portfolio Presentation - The course introduces design industry standards in Portfolio making in both digital and printed presentations of creative work. Students are expected to produce a complete, efficient and memorable portfolio by the end of the semester, to further provide them with tools necessary to acquire potential jobs and clients.
Seniors’ Creative Project: Information Design Seniors’ Project - The Seniors’ Creative Project is the culminating pair of courses for Fine Arts majors. Seniors embark on community-oriented projects that apply knowledge and skills acquired over the past years. Over the course of the year, seniors will also be tasked to develop other skills crucial to a career in design and the arts: proposal writing, client communication, and project presentation. Seniors will embark on individual projects; group projects are generally not allowed, though exceptions may be made in consultation with the project adviser and with the approval of the FA program director.